Real ideas
The work I did for clients/past organizations I was in, along with the stories behind them.
VINCOM OCEAN PARK:
GIEO MỘT QUẺ MÀU TẾT 2021
Category: Minigame. Role: Creative, copywriting
Casting coins (gieo quẻ) is a Tet holiday ritual in Vietnam, where people practice it in the hopes of raising luck and prosperity for the upcoming year. Having this knowledge, we incorporate it into modern technology for locals to use it with their neighbors. The highlight of this filter are the time-honored Vietnamese proverbs, with a light-hearted twist.
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Hanoi Pride 2020: Where are you?
Non profit event series. Role: Social media manager, conception, content writer and occassional design-support.
Hanoi Pride 2020 is an event series that actively promotes LGBTIQ rights in Hanoi, aiming to provide a safe environment for the LGBTIQ minorities to speak up, be heard and be seen. We decided to return with a simple yet powerful question: “Where are you?”. Not only is “Where are you?” a call for people unheard and stories untold, it also summons for thousands of replies: “I am here” from various corners of life.