The first thing to know about me?

I am queer. 

Queerness transcends sexuality. It is subversive, political, loud, always reaching to break out of the ‘norm’. And that translates into how I live and perform my work. 

From the way I gather my material to how I come up with the idea. I aim it to be seamless, indoctrinating in local culture as well as international grounds, and at the same time distinct and pop. But most importantly, expands the social narrative.

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Okay I reread that and felt icky. Here’s another version of me.

I’m gay. 

My ig stories consist of my face in the dark (being depressed or manic), screenshots of dank convos between friends, and memes consisting of attacking capitalism, being trans/nonbinary/gender empty, women, vietnamese dolce culture humor, therapy, asshole cats and sexy raccoons. . oH, and tiktoks. 

My humor is B99 and modern family and new girl. My thought train is bojack horseman x the good place. My politics is.. lets not put it here. But do I have ;;opinions;;.

To me, a great ad idea is like a good tiktok video: It’s never really about the content in said video, it’s about what comes after. Whenever I see a tiktok, I always look forward to the comments. The highlighted ones, the pinned ones, along with the ones nobody likes but shows a different perspective. I aggressively love the snappy comments packed with culture inferences and a bit of flare. Therefore, when I apply the same thought train to ad ideas, I think about how it can generate hype, a narrative in its desired circle - which depends on the message, the execution, the style, the tone of that ad. 

I GET IT, i’m a copywriter and my copy is fucking long. I don’t regret it.

Fight me.