Fake ideas
And real effort.
Giờ trưa thực chiến
For Gofood Vietnam
My team in the creative class "Sang Tao A Bo Co" made this 360 campaign in response to Gofood's brief of attracting customers to order lunch with their app.
Role: I was the team leader, copywriter and concept provider (but without the brainstorming and editing of the whole team, we would not have birthed it).
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World Wildlife Fund
Brief: Raise awareness on the consumption of rhino horns based on the misuse for sexual potency.
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Zipcar
Brief: Persuade the frequent customers of car ride-hailing apps to use a car-rental service.
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Milo
Brief: make Milo cooler in the eyes of teenagers.
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ĐƯỜNG DÂY NÓNG NGÀY MAI
a non-profit initiative that acts as a hotline for those struggling with mental health issues during this COVID pandemic in Vietnam.
I make new copy based on their original ads (mentioned in the end).
For a life insurance company
What I imagine insurance companies should advertise to really young people (18 - 24 years).
Wholly made by me.
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